NBL

In 2013 the the Australian NBL was suffering a downturn of support from fans, sponsors and players. 2014 saw a new league owner and the chance for a new fresh brand launch. We developed a new brandmark which looked back at what has made basketball design an integral part of culture and also would feel timeless. Alongside the brand launch we created a platform that spoke directly to the unique, tough, Australian basketball style. HARD BALL.