Nestlé Peters – Overload

Campaign concept for Nestlé Peters Overload tub range.

To demonstrate the over-the-top nature of the product we developed a character called Mr Whoop-Ass. Mr Whoop-Ass is never seen but he drives a fully suped-up and tricked-out Monster Ice Cream Truck and hands out giant cones crammed full of Nestlé Peters Overload. The campaign included, TV, product sampling and in-store ambient.

The Nestlé Peters Overload range is a parlor style ice-cream available in three variants Rolo, Violet Crumble and Peppermint Crisp. In a category dominated by luxury flavors, Overload is a over-the-top, inclusions-packed, alternative.

This concept was presented to client but the product was discontinued before production.